可编辑文档：奥地利平板电脑用户分析报告：Amazon Fire 亚马逊-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利平板电脑用户分析报告：Amazon Fire 亚马逊-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:Amazon/AmazonFireownersinAustriaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAmazon/AmazonFireownersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkAmazon/AmazonFireownersinAustria(’’brandusers’’)againstAustriantabletownersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,Amazon/AmazonFireisoneofthetop5tabletbrandsinAustriaManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinAustriaApple(iPad)37%Samsung30%Huawei8%7%7%LenovoAmazon/AmazonFireAcerMicrosoftHP5%3%3%2%2%MedionASUS4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,417tabletownersSources:StatistaConsumerInsightsGlobalasofJune202