尾牙活动策划方案.docxVIP

尾牙活动策划方案

目录

一、活动背景与目的..........................................3

1.1尾牙活动的起源.......................................3

1.2尾牙活动对于企业的意义...............................4

1.3尾牙活动策划的目的...................................5

二、活动主题与目标..........................................6

2.1主题设定.............................................7

2.2活动目标.............................................8

2.3活动效果评估.........................................8

三、活动时间与地点..........................................9

3.1时间安排............................................10

3.2地点选择............................................11

3.3活动筹备时间表......................................12

四、活动对象与参与人员.....................................13

4.1对象确定............................................13

4.2参与人员分工........................................14

4.3参与人员培训........................................15

五、活动内容与流程.........................................17

5.1签到与接待..........................................18

5.2开场表演............................................18

5.3主题演讲............................................19

5.4互动环节............................................20

5.5抽奖环节............................................21

5.6结束致谢............................................22

六、活动宣传与推广.........................................22

6.1宣传渠道选择........................................23

6.2宣传材料制作........................................24

6.3宣传时间节点........................................25

七、预算与费用.............................................27

7.1预算制定............................................28

7.2费用分配............................................29

7.3费用控制............................................30

八、活动现场管理...........................................31

8.1现场布置............................................32

8.2活动现场协调........................................33

8.3现场安全保障........................................35

九、后续跟进与总结.........................................36

9.1