【推荐下载】英语播客：EnglishPod01811.docx

英语播客：EnglishPod0186

?Elementary‐TheOffice‐BusinessPlan(C0186)

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?A:Ivehadit!Imdoneworkingforacompanythatistakingmenowhere!

?B:Sowhatareyougonnado?Justquit?

?A:ThatsexactlywhatIamgoingtodo!Ivedecidedtocreatemyown

company!Imgoingtowriteupabusinessplan,getsomeinvestorsandstart

workingformyself!

?B:Haveyoueverwrittenupabusinessplanbefore?

?A:Well,itcantbethathard!Imean,allyouhavetodoisexplainyour

business,howyouaregoingtodothingsandthatsit,right?

?B:Youcouldntbemorewrong!Awellwrittenbusinessplanwillincludean

executivesummarywhichhighlightstheideaofthebusinessintwopagesorless.

Thenyouneedtodescribeyourcompanywithinformationsuchaswhattypeof

legalstructureithas,history,etc.

?A:Wellthatseemseasyenough.

?B:Wait,theresmore!Thenyouneedtointroduceanddescribeyourgoodsor

services.Whattheyareandhowtheyaredifferentfromcompetitors?Then

comesthehardpart,amarketanalysis.Youneedtoinvestigateandanalyze

hundredsofvariables!Youneedtotakeintoconsiderationsocioeconomicfactors

fromGDPpercapitatohowmanychildrenonaveragethepopulationhas!All

thisinformationisusefulsothatyoucanmoveontoyourstrategyand

implementationstage,whereyouwilldescribeindetailhowyouwillactually

executeyouridea.

?A:Geez.Isthatall?

?B:Almost,themostimportantpieceofinformationforyourinvestorswillbe

thefinancialanalysis.Hereyouwillcalculateandestimatesales,cashflowand

profits.Afterall,peoplewillwanttoknowwhentheywillbegintoseeareturn

ontheirinvestment!

?A:Umm.IthinkIlljuststicktomyoldjobandsavemyselfallthehassleof

tryingtostartupabusiness!

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