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英语播客：EnglishPod0274
?TheOffice‐PresentationSeries2‐Talkingaboutnumbers,chartsand
graphs(C0274)
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?MrFord:Asallofyouarewellaware,competitioninthelaptopcomputer
sectorisintense.
?MrFord:Wecontinuetofightwithourcompetitorsformarketshare,andthis
isthecasebothinthedevelopedmarketsintheWest,aswellasmoredeveloping
marketsinAsiaandAfrica.
?MrFord:Youmayaskyourself,whyisthismarketsocut-throat?Wellthe
answerissimple.Thereisahugeuntappedpotentialmarketoutthere,witha
hugeuntappedpotentialforprofit.
?MrFord:IfIbringupthefirstgraphhere,itshowstheincreaseintermsof
numberofcomputerownersacrosstheglobe.
?MrFord:Asyoucanseeinthe1980scomputerownershipamountedto
around0.5%ofthetotalworldpopulation.Sincethe1990s,computerownership
hasrisendramatically.
?MrFord:Inthenewmillenniumwesawanevenlargerexplosionin
computerowners,withfiguresrisingtoaround4-5%,anincreaseof1000%
percentcomparedwiththe1980s.
?MrFord:IfwemoveontodiscussthefiguresforChinaspecificallywecan
seeinChartBthattheoverallfigureforcomputerownershipstandsataround60
million,whichrepresentsahugeincreaseinaveryshorttimeperiod.
?MrFord:Nowofcourse60millionisjustadropintheoceanifyoucompare
thetotalpopulationofChina,andthisisakeyreasonwhythepersonalcomputer
marketissuchahotmarket.
?MrFord:ForusatAlpha,andofcourseforallourcompetitorsaswell,we
havemillionsofpotentialcustomerswhoarelookingtojointheinternet
generation.MrFord:Ifwedothisrightwereallycanreaphugerewardsinavery
shorttimeframe.Idnowliketomoveontodiscussthex420branditself,and
compareandcontrastwithsomeofourkeycompetitors.
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