可编辑文档：澳大利亚在线书店用户分析报告：Dymocks-外文版培训课件2024.7，temu.pptx

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2024-10-13 发布于广西
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可编辑文档：澳大利亚在线书店用户分析报告：Dymocks-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSBookstores:DymocksshoppersinAustraliaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDymocksshoppersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkDymocksshoppersinAustralia(’’brandusers’’)againstAustralianbookstoreshoppersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof25%,Dymocksisoneofthetop5bookstoresinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedbookstoresinAustraliaBigWAmazon45%43%Kmart33%Booktopia26%25%DymocksTarget19%18%QBDBooksAngusRobertsonAustralianGeographicBookFace15%11%9%4Notes:Wherehaveyoupurchasedprintedbooksinthepast12months(in-storeorwebsite)?;MultiPick;Base:n=633bookstoreshoppersConsumerInsightsGlobalasofMay2024Sources: