跨文化交际教程 课件Unit 1 Cultural Awareness and Intercultural Communication;Unit 2 Verbal Communication in Intercultural Communication.ppt

跨文化交际教程 课件Unit 1 Cultural Awareness and Intercultural Communication;Unit 2 Verbal Communication in Intercultural Communication.ppt

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UnitOne

CulturalAwarenessandInterculturalcommunication

1.Whatisculture?CultureisbehaviorpeculiartoHomosapiens,togetherwithmaterialobjectsusedasanintegralpartofthisbehavior.Thus,cultureincludeslanguage,ideas,beliefs,customs,codes,institutions,tools,techniques,worksofart,rituals,andceremonies,amongotherelements.—EncyclopediaBritannica

Cultureisthecharacteristicsandknowledgeofaparticulargroupofpeople,encompassinglanguage,religion,cuisine,socialhabits,musicandarts.Itisdifferentallovertheworld.cultureissharedpatternsofbehaviorsandinteractions,cognitiveconstructsandunderstandingthatarelearnedbysocialization.Thus,culturecanbeseenasthegrowthofagroupidentityfosteredbysocialpatternsuniquetothegroup.

Cultureencompassesreligion,food,whatwewear,howwewearit,ourlanguage,marriage,music,whatwebelieveisrightorwrong,howwesitatthetable,howwegreetvisitors,howwebehavewithlovedonesandamillionotherthings.—CristinaDeRossi(anthropologist)Cultureisthewayoflifeofagroupofpeople,developedovertimeandpasseddownfromgenerationtogeneration.

Whatwecanseeaboutculturesisjustthetipoftheiceberg.

Onthesurface:language,beliefs,customs…Moredeeply:whatthebehaviorandcustomsmeantothepeoplewhoarefollowingthem.Inaword:Cultureisallaboutmeanings.Cultureiseverythingandeverywhere.

Classificationsofculture:SociologistW.F.Ogburndividecultureintotwotypes:*materialculture*non-materialculture

MaterialCulture:Materialcultureconsistsofproductsofhumanactivitywhichisconcrete,tangibleandobservable.Theseobjectsaremanmadeandcalledas‘artifacts’.Itreferstobooks,chairs,tables,furniture,tools,telephone.Thesematerialcultureare

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