市场营销文献综述英语500字.pdfVIP

市场营销文献综述英语500字

Sincethe21stcentury,theworldhasenteredanew

economiceraandinformationera.Therapiddevelopmentof

informationcommunicationnetworkandelectronic

communicationtechnologyhascreatedaborderlessdigital

world.Transactionscanbecompletedalmostinstantaneously

allovertheworld,andserviceproductsarenoexception.

Productshavetheirownuniqueadvantages,takingadvantage

oftheconveniencebroughtbyinformationtechnology.At

present,intheglobale-commercetransactions,tourisme-

commercehasaccountedforone-fifthoftheshare,becoming

thefirstindustryofglobale-commerce.Facedwiththis

situation,Chinastravelagencyindustryisfacinga

transition.In2000,Chinase-commercerankedamongthe

top10industries,andtourisme-commercetookthelead.As

anewtourisminformationplatform,thenetworkprovidesa

newopportunityforthedevelopmentoftourism.This

articleisbasedonthepredecessorsresearchontravel

agencye-commerce,andsummarizestheirtheoretical

achievementsandviews.Thisarticlereferstothe

literatureontravelagencye-commerceandafewrelated

EnglishliteratureinrecentyearsthroughChinaJournal

Network,andselects21articlestosummarizeasfollows:

First,thedefinitionandconnotationoftravelagencye-

commerceSecond,thetravelagencytocarryoute-commerce

marketprospects.Almostallscholarsbelievethattravel

agenciesarenecessaryandsuperiortocarryoute-

commerce,ande-commerceistheoperationanddevelopment

directionofmoderntravelagenciesinChina.WuYao(2006)

Yustudiedtheadvantagesoftravelagenciesindeveloping

e-commercefromthemicrolevel,anddrewthefollowing

conclusions[7]:

1.Theprominenceofnetworkfunctionsmakestourists

changefromconsumersoftourismproductstoproduction

participantstoacertainextent;Theapplicationof

digitaltechnologyinnetwork