可编辑文档：巴西平板电脑用户分析报告：multilaser-外文版培训课件2024.7，temu.pptx

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可编辑文档：巴西平板电脑用户分析报告：multilaser-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:MultilaserownersinBrazilConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofMultilaserownersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkMultilaserownersinBrazil(’’brandusers’’)againstBraziliantabletownersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof9%,Multilaserisoneofthetop3tabletbrandsinBrazilManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinBrazilSamsungApple(iPad)Multilaser48%19%9%9%LenovoPositivo6%5%Xiaomi/MiMicrosoft4%4%ASUSAmazon/AmazonFirePhilco4%3%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=949tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

Theshareoftabletowners