可编辑文档：巴西线上约会软件用户分析报告：Badoo-外文版培训课件2024.7，temu.pptx

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2024-10-14 发布于广东
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可编辑文档：巴西线上约会软件用户分析报告：Badoo-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlinedating:BadoousersinBrazilConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBadoousersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBadoousersinBrazil(’’brandusers’’)againstBrazilianonlinedatingusersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

BadooisthesecondmostusedonlinedatingserviceinBrazilafterTinderandhasausershareof55%Managementsummary:brandusageandcompetitionTop10mostusedonlinedatingservicesinBrazilTinderBadoo64%55%Happn26%ParPerfeitoBumble17%14%14%14%13%13%GrindrAdoteUmCaraAshleyMadisonAmorClassePlentyofFish/POF10%4Notes:Whichoftheseonlinedatingproviders(websiteorapp)haveyouusedinthepast12months(paidorunpaid)?;MultiPick;Base:n=155onlinedatingusersConsumerInsig