可编辑文档：波兰互联网提供商用户分析报告：Multimedia Polska-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰互联网提供商用户分析报告：Multimedia Polska-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSInternetproviders:MultimediaPolskacustomersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofMultimediaPolskacustomersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkMultimediaPolskacustomersinPoland(’’brandusers’’)againstPolishhomeinternetusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

MultimediaPolskaistheeighthmostusedinternetproviderinPolandwithOrangeinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedinternetprovidersinPolandOrangeUPC22%11%Play10%Plus8%8%NetiaVectra6%6%T-MobileMultimediaPolskaInea4%3%PROMAX1%4Notes:Whichoftheseserviceprovidersistheproviderofyourinternetaccessathome?;SinglePick;Base:n=1,423homeinternetusersConsumerInsightsGlobalasofJune2024