可编辑文档：巴西视频直播服务用户分析报告：Nimo TV-外文版培训课件2024.7，temu.pptx

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可编辑文档：巴西视频直播服务用户分析报告：Nimo TV-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideolivestreamingservices:NimoTVfollowersinBrazilConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofNimoTVfollowersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkNimoTVfollowersinBrazil(’’brandusers’’)againstBrazilianvideolivestreamingsiteusersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

NimoTVisthesixthmostusedvideolivestreamingserviceinBrazilwithYouTubeLiveinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedvideolivestreamingservicesinBrazilYouTubeLiveFacebookLiveTwitch84%56%35%BigoLive12%VimeoLivestreamNimoTV7%7%6%CubeTVSmashcast5%5%4%DailymotionGamesYouNow4Notes:Whichwebsitesorappshaveyouusedinthepast12monthstowatchvideolivestreams?;MultiPick;Base:n=1,638