可编辑文档：巴西银行用户分析报告：C6 Bank-外文版培训课件2024.7，temu.pptx

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可编辑文档：巴西银行用户分析报告：C6 Bank-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSBanks:C6BankcustomersinBrazilConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofC6BankcustomersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkC6BankcustomersinBrazil(’’brandusers’’)againstBrazilianbankingcustomersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

C6BankistheeighthmostusedbankinBrazilwithNubankinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedbanksinBrazilNubankBancoItaú28%12%11%11%10%BancoBradescoCaixaEcon?micaFederalBancodoBrasilBancoSantanderBancoInter9%6%C6Bank3%Neon1%1%BancoNext4Notes:Atwhichofthesebanksistheaccountheldthatyouprimarilyuse?;SinglePick;Base:n=2,026bankingcustomersConsumerInsightsGlobalasofMay2024Sources:

C6BankcustomersinBrazilMa