可编辑文档：巴西租车用户分析报告：Urbano-外文版培训课件2024.7.pptx

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2024-10-14 发布于广东
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可编辑文档：巴西租车用户分析报告：Urbano-外文版培训课件2024.7.pptx

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CONSUMERSBRANDSCarsharing:UrbanousersinBrazilConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofUrbanousersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkUrbanousersinBrazil(’’brandusers’’)againstBraziliancarsharingusersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof49%,UrbanoisbyfarthemostusedcarsharingserviceinBrazilManagementsummary:brandusageandcompetitionTop7mostusedcarsharingservicesinBrazilUrbanoGOCarsharingbeepbeep49%24%20%20%Velo-CityTurbi17%WaliCarSharingIturanMob16%13%4Notes:Whichofthesecarsharingprovidershaveyouusedinthepast12months?;MultiPick;Base:n=172carsharingusersSources:StatistaConsumerInsightsGlobalasofJune2024

Theshareofcarsh