可编辑文档：波兰视频点播用户分析报告：VOD.pl-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰视频点播用户分析报告：VOD.pl-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideo-on-demand:VOD.plusersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofVOD.plusersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkVOD.plusersinPoland(’’brandusers’’)againstPolishvideo-on-demandusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

VOD.plisthetenthmostusedvideo-on-demandserviceinPolandwithNetflixinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedvideo-on-demandservicesinPolandNetflixDisney+80%41%37%Max(HBOMax)AmazonPrimeVideoPlayer33%31%Canal+24%24%CDAPremiumYouTubePremiumAppleTV+23%11%10%VOD.pl4Notes:Whichofthesevideo-on-demandprovidershaveyouusedinthepast12monthsasapayingcustomer?;MultiPick;Base:n=1,333video-on-demandusersConsumerInsightsGlobal