可编辑文档：波兰聊天软件用户分析报告：WhatsApp-外文版培训课件2024.7，微信，支付宝.pptx

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2024-10-15 发布于广东
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可编辑文档：波兰聊天软件用户分析报告：WhatsApp-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSMessengers:WhatsAppusersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofWhatsAppusersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkWhatsAppusersinPoland(’’brandusers’’)againstPolishmessengerusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

WhatsAppisthesecondmostusedmessengerserviceinPolandafterFacebookMessengerandhasausershareof54%Managementsummary:brandusageandcompetitionTop10mostusedmessengerservicesinPolandFacebookMessengerWhatsAppSkype76%54%15%14%DiscordTelegram12%iMessage9%9%MicrosoftTeamsGGMessengerZoom7%7%6%FaceTime4Notes:Whichinstantmessengerorvideocallservicesdoyouuseregularly?;MultiPick;Base:n=507messengerusersConsumerInsightsGlobalasofJune2024Sources:

WhatsAppuse