可编辑文档：德国家庭保险用户分析报告：AXA安盛-外文版培训课件2024.7，temu.pptx

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可编辑文档：德国家庭保险用户分析报告：AXA安盛-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHomeinsurance:AXAcustomersinGermanyConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAXAcustomersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkAXAcustomersinGermany(’’brandusers’’)againstGermanhomeinsuranceholdersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

AXAisthesecondmostusedhomeinsurancebrandinGermanyafterAllianzandhasausershareof8%Managementsummary:brandusageandcompetitionTop10mostusedhomeinsurancebrandsinGermanyAllianz20%AXA8%Huk-Coburg7%SVSparkassenVersicherung6%6%GeneraliErgo5%5%R+VDEVK5%4%DebekaProvinzial4%4Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourhome/dwellinginsurance(buildings)?;SinglePick;Base:n=1,843homeinsuranceholdersConsumerInsightsGlobalasofJ