可编辑文档：波兰头戴耳机用户分析报告：Philips飞利浦-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰头戴耳机用户分析报告：Philips飞利浦-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:PhilipsusersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofPhilipsusersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkPhilipsusersinPoland(’’brandusers’’)againstPolishheadphoneusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

PhilipsistheseventhmostusedheadphonebrandinPolandwithJBLinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinPolandJBLApple26%13%Sony10%10%SamsungHuaweiXiaomi/MiPhilips9%8%7%PanasonicCreativeJabra4%4%3%4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,364headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingPhilipsdeclinedby3percentagepointssinceQ2of2021Managementsumm