可编辑文档：波兰音箱用户分析报告：索尼(Sony)-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰音箱用户分析报告：索尼(Sony)-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:SonyownersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSonyownersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSonyownersinPoland(’’brandusers’’)againstPolishownersofspeakersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

SonyisthesecondmostownedspeakerbrandinPolandafterJBLandhasausershareof15%Managementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsinPolandJBLSony42%15%PhilipsCreativeApple9%9%7%7%6%6%6%HuaweiAmazonLogitechBoseManta3%4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=944ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

TheshareofownersofspeakersowningSonydeclinedby4percentagepointssinceQ1of2021Management