可编辑文档：波兰银行用户分析报告：PKO BP-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰银行用户分析报告：PKO BP-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSBanks:PKOBPcustomersinPolandConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofPKOBPcustomersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkPKOBPcustomersinPoland(’’brandusers’’)againstPolishbankingcustomersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof18%,PKOBPisthemostusedbankinPolandManagementsummary:brandusageandcompetitionTop10mostusedbanksinPolandPKOBPmBank18%14%ING13%Santander11%11%BankMillenniumBankPekaoAliorBank10%6%BNPParibasCréditAgricoleBankPocztowy3%3%2%4Notes:Atwhichofthesebanksistheaccountheldthatyouprimarilyuse?;SinglePick;Base:n=2,029bankingcustomersConsumerInsightsGlobalasofMay2024Sources:

ThecurrentshareofbankingcustomersusingPKOBPisfairlysi