可编辑文档：波兰智能家居用户分析报告：Google Nest-外文版培训课件2024.7，temu.pptx

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2024-10-15 发布于广西
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可编辑文档：波兰智能家居用户分析报告：Google Nest-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSmarthome:GoogleNestownersinPolandConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofGoogleNestownersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkGoogleNestownersinPoland(’’brandusers’’)againstPolishownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

GoogleNestisthesixthmostownedsmarthomebrandinPolandwithSamsunginfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsinPolandSamsungPhilips33%20%Xiaomi/MiLenovo18%13%D-Link12%GoogleNestTP-Link/Tapo/KasaFibaro8%8%6%Grenton4%4%Govee4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=684ownersofsmarthomedevicesSources:StatistaConsumerInsig