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CONSUMERSBRANDSCarrental:BuchbindercustomersinGermanyConsumerInsightsreportMay2024
StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBuchbindercustomersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkBuchbindercustomersinGermany(’’brandusers’’)againstGermancarrentalbookersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofMay2024
CHAPTER01Managementsummary?Brandusage?Keyinsights
BuchbinderistheseventhmostusedcarrentalproviderinGermanywithEuropcarinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedcarrentalprovidersinGermanyEuropcarSixt31%26%Avis19%BHertz17%17%16%EnterpriseRent-A-CarBuchbinderBudget13%11%10%10%DollarCarRentalbilliger-mietwagen.de4Notes:Whichoftheseprovidershaveyourentedacarfrominthepast12months?;MultiPick;Base:n=802carrentalbookersSources:
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