可编辑文档：波兰家庭保险用户分析报告：Ergo Hestia-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰家庭保险用户分析报告：Ergo Hestia-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHomeinsurance:ErgoHestiacustomersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofErgoHestiacustomersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkErgoHestiacustomersinPoland(’’brandusers’’)againstPolishhomeinsuranceholdersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,ErgoHestiaisoneofthetop5homeinsurancebrandsinPolandManagementsummary:brandusageandcompetitionTop10mostusedhomeinsurancebrandsinPolandPZUWarta35%12%Allianz10%ErgoHestiaUNIQA7%7%Generali5%5%4%3%3%CompensaLink4AXAAbeilleAssurances4Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourhome/dwellinginsurance(buildings)?;SinglePick;Base:n=953homeinsuranceholdersConsumerInsightsGlobalasofJ