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FunctionsandrolesofpackagingPackagingisameans,notanendinitself2HistoricalrolePastPresentFuturecontainsprotects(physically)transportspreservessells(shelfappeal)communicatesinformsenablesusage(convenience)promotesreuseacts(intelligent)interactsisenvironmentallysound
PackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix3PackagingAttributesDemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProductinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsConvenienceProductprotectionDistribution/logisticPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesignPrintingDecorationGraphicdesign
PackagingMatrixEachproductwillbepackedinseveralpackagingarticles4PackagingLevelsPrimarypackagingTertiarypackagingSecondarypackaging
PackagingLevelsTerminology5PrimarypackagingSecondarypackagingTertiarypackaging
PackagingLevelsTerminologyandexamples6PrimarypackagingSecondarypackagingTertiarypackaging=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoad
PackagingLevels7Somedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…HoweversomedemandsarespecifictoeachlevelPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoad
PackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel8PrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=
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