可编辑文档：德国汽车保险用户分析报告：Verti-外文版培训课件2024.7，temu.pptx

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可编辑文档：德国汽车保险用户分析报告：Verti-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSCarinsurance:VerticustomersinGermanyConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofVerticustomersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkVerticustomersinGermany(’’brandusers’’)againstGermancarinsuranceholdersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Vertiranksoutsidethetop10ofmostusedcarinsurancebrandsinGermanyManagementsummary:brandusageandcompetitionTop10mostusedcarinsurancebrandsinGermanyHuk-CoburgAllianzADACHuk24AXA15%13%9%8%7%DEVK5%VHV4%LVM4%3%3%ErgoGenerali4Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourcarinsurance?;SinglePick;Base:n=3,718carinsuranceholdersConsumerInsightsGlobalasofMay2024Sources:

ThecurrentshareofcarinsuranceholdersusingVertiisfai