可编辑文档：法国超市用户分析报告：Leader Price-外文版培训课件2024.7，temu.pptx

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可编辑文档：法国超市用户分析报告：Leader Price-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerystores:LeaderPriceshoppersinFranceConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLeaderPriceshoppersinFrance:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkLeaderPriceshoppersinFrance(’’brandusers’’)againstFrenchgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallFrenchconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

LeaderPriceranksoutsidethetop10ofmostusedgrocerystoresinFranceManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinFranceE.LeclercCarrefourLidl52%46%41%IntermarchéAuchan34%28%Aldi24%SuperU/HyperUGrandFraisBiocoop19%15%11%10%Picard4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,029grocerystoreshoppersConsumerInsightsGlobalasofJune2024Sources: