可编辑文档：德国平板电脑用户分析报告：HP惠普-外文版培训课件2024.7，temu.pptx

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2024-10-16 发布于广西
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可编辑文档：德国平板电脑用户分析报告：HP惠普-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:HPownersinGermanyConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHPownersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHPownersinGermany(’’brandusers’’)againstGermantabletownersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

HPistheninthmostownedtabletbrandinGermanywithApple(iPad)infirstplaceManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinGermanyApple(iPad)37%Samsung32%Lenovo8%8%Amazon/AmazonFireHuaweiAcer5%5%ASUS3%2%MicrosoftHP2%2%Dell4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=3,995tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

ThecurrentshareoftabletownersowningHPisfairlysimilar