可编辑文档：德国聊天软件用户分析报告：Google Chat，Google Meet-外文版培训课件2024.7，微信，支付宝.pptx

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可编辑文档：德国聊天软件用户分析报告：Google Chat，Google Meet-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSMessengers:GoogleChat/GoogleMeetusersinGermanyConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofGoogleChat/GoogleMeetusersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkGoogleChat/GoogleMeetusersinGermany(’’brandusers’’)againstGermanmessengerusersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

GoogleChat/GoogleMeetisthetenthmostusedmessengerserviceinGermanywithWhatsAppinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedmessengerservicesinGermanyWhatsAppFacebookMessengerFaceTime76%29%16%16%TelegramDiscord13%10%10%9%9%8%SkypeZoomiMessageMicrosoftTeamsGoogleChat/GoogleMeet4Notes:Whichinstantmessengerorvideocallservicesdoyouuseregularly?;MultiPick;Base:n=1,499messengeruse