可编辑文档：德国音箱用户分析报告：Marshall马歇尔-外文版培训课件2024.7，temu.pptx

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可编辑文档：德国音箱用户分析报告：Marshall马歇尔-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:MarshallownersinGermanyConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofMarshallownersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkMarshallownersinGermany(’’brandusers’’)againstGermanownersofspeakersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Marshallranksoutsidethetop10ofmostownedspeakerbrandsinGermanyManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsinGermanyAmazonJBL43%24%Bose16%Apple11%10%SonyTeufel6%Sonos5%5%5%4%PhilipsHarmanKardonLogitech4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=3,360ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

TheshareofownersofspeakersowningMarshallgrewby1percentagepointsinceQ3of2021M