可编辑文档：法国笔记本电脑用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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可编辑文档：法国笔记本电脑用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:SamsungownersinFranceConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinFrance:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSamsungownersinFrance(’’brandusers’’)againstFrenchlaptopownersingeneral(’’categoryusers’’),andtheoverallFrenchconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

SamsungistheseventhmostownedlaptopbrandinFrancewithASUSinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinFranceASUSHP25%23%Acer21%Apple/MacLenovoDell18%15%9%SamsungMicrosoftToshibaHuawei8%4%3%3%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,484laptopownersConsumerInsightsGlobalasofJune2024Sources:

TheshareoflaptopownersownedSamsunggrewby2percentagepointssinceQ1of2021Managementsummary:bran