可编辑文档：法国头戴耳机用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

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可编辑文档：法国头戴耳机用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:BoseusersinFranceConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBoseusersinFrance:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBoseusersinFrance(’’brandusers’’)againstFrenchheadphoneusersingeneral(’’categoryusers’’),andtheoverallFrenchconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof10%,Boseisoneofthetop5headphonebrandsinFranceManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinFranceAppleJBL34%23%SamsungSony12%11%10%BosePhilipsBeats6%5%Jabra4%3%3%MarshallSennheiser4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,054headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingBosedeclinedby4percentagepointssinceQ4of2021Managementsummary:brandusagetim

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