可编辑文档：韩国汽车保险用户分析报告：Carrot Insurance-外文版培训课件2024.7，temu.pptx

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2024-10-17 发布于广东
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可编辑文档：韩国汽车保险用户分析报告：Carrot Insurance-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSCarinsurance:CarrotInsurancecustomersinKoreaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofCarrotInsurancecustomersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkCarrotInsurancecustomersinKorea(’’brandusers’’)againstKoreancarinsuranceholdersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,CarrotInsuranceisoneofthetop5carinsurancebrandsinKoreaManagementsummary:brandusageandcompetitionTop10mostusedcarinsurancebrandsinKoreaSamsungFireMarineInsuranceDBInsurance24%19%KBInsurance16%HyundaiMarineFireInsuranceCarrotInsurance13%7%HanwhaGeneralInsuranceAXA6%4%4%3%MeritzFireMarineInsuranceHanaInsuranceHeungkukFireMarineInsurance2%4Notes:Fromwhichofthefollowingprovidershaveyou