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CONSUMERSBRANDSTablets:Apple(iPad)ownersintheNetherlandsConsumerInsightsreportJune2024
StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofApple(iPad)ownersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkApple(iPad)ownersintheNetherlands(’’brandusers’’)againstDutchtabletownersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024
CHAPTER01Managementsummary?Brandusage?Keyinsights
Withausershareof46%,Apple(iPad)isthemostownedtabletbrandintheNetherlandsManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsintheNetherlandsApple(iPad)46%Samsung34%Lenovo6%Acer4%3%2%ASUSDellHPAlcatel2%2%2%2%HuaweiAmazon/AmazonFire4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,406tabletownersSources:StatistaConsumerInsightsGlobalasofJune
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