可编辑文档：荷兰头戴耳机用户分析报告：Beats-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰头戴耳机用户分析报告：Beats-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:BeatsusersintheNetherlandsConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBeatsusersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBeatsusersintheNetherlands(’’brandusers’’)againstDutchheadphoneusersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,Beatsisoneofthetop5headphonebrandsintheNetherlandsManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsintheNetherlandsJBLApple27%18%Sony12%Beats7%7%6%6%5%SamsungSennheiserBosePhilipsFresh’nRebelAKG4%4%4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,073headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingBeatsgrewby1percentagepoin