基于地域元素的肇庆星湖景区IP形象设计.docxVIP

基于地域元素的肇庆星湖景区IP形象设计

目录

一、内容简述................................................3

1.1背景介绍.............................................3

1.2设计目的与意义.......................................4

1.3研究范围与方法.......................................5

二、地域元素分析............................................6

2.1肇庆地区历史文化背景.................................8

2.2肇庆自然地理特征.....................................9

2.3历史文化元素........................................10

2.4自然景观元素........................................11

2.5风俗文化元素........................................12

三、星湖景区概述...........................................14

3.1星湖景区地理位置....................................15

3.2星湖景区资源特色....................................15

3.3星湖景区旅游发展现状................................17

四、IP形象设计原则.........................................18

4.1地域文化传承........................................19

4.2创意创新性..........................................20

4.3目标受众需求........................................21

4.4可持续性............................................22

五、IP形象设计构思.........................................23

5.1设计思路............................................24

5.2角色设定............................................25

5.3表情与动作设计......................................26

5.4故事背景设定........................................27

六、IP形象设计实现.........................................28

6.1角色造型设计........................................29

6.2色彩搭配方案........................................30

6.3图形文字设计........................................31

6.4背景环境设计........................................32

七、IP形象应用场景.........................................33

7.1旅游产品开发........................................35

7.2旅游活动策划........................................36

7.3宣传推广............................................37

7.4文创产品开发........................................38

八、结论与展望.............................................39

8.1设计成果总结........................................40

8.2存在