可编辑文档：韩国电视用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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可编辑文档：韩国电视用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTVs:SamsungownersinKoreaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSamsungownersinKorea(’’brandusers’’)againstKoreanTVownersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof52%,SamsungisthemostownedTVbrandinKoreaManagementsummary:brandusageandcompetitionTop9mostownedTVbrandsinKoreaSamsungLG52%40%PhilipsSony1%1%1%umaxtheham1%Xiaomi/Mi0%TCL0%Hisense0%4Notes:WhatbrandisyourmainTV?’’;SinglePick;Base:n=1,721TVownersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofTVownersowningSamsungisfairlysimilartoQ1of2021Managementsummary:brandusagetimelineTimelineofTVownersowningSamsung52%51%51%51%51%