可编辑文档：韩国航空公司用户分析报告：Air Seoul首尔航空-外文版培训课件2024.7，temu.pptx

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可编辑文档：韩国航空公司用户分析报告：Air Seoul首尔航空-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSAirlines:AirSeoulcustomersinKoreaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAirSeoulcustomersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkAirSeoulcustomersinKorea(’’brandusers’’)againstKoreanairlinecustomersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

AirSeoulistheseventhmostusedairlineinKoreawithKoreanAirinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedairlinesinKoreaKoreanAirAsianaAirlinesJejuAir36%33%25%JinAir21%AirBusanT’wayAir18%15%AirSeoulEasterJetVietJetAirAirChina12%8%4%4%4Notes:Whichoftheseairlineshaveyoubookedaflightfrominthepast12months?;MultiPick;Base:n=716airlinecustomersConsumerInsightsGlobalasofMay2024Sources:

Theshareofairlinecustomer