可编辑文档：荷兰超市用户分析报告：deen supermarkten-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰超市用户分析报告：deen supermarkten-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerystores:DeenSupermarktenshoppersintheNetherlandsConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDeenSupermarktenshoppersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkDeenSupermarktenshoppersintheNetherlands(’’brandusers’’)againstDutchgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandagerespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

DeenSupermarktenranksoutsidethetop10ofmostusedgrocerystoresintheNetherlandsManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresintheNetherlandsAlbertHeijn68%Jumbo53%Lidl49%Aldi32%PlusDirk22%20%Coop10%9%8%7%HoogvlietDekamarktVomarVoordeelmarkt4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,023grocerystoreshop