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Unit7Writeamarketresearchreport
MotivatingInputtingOutputtingExtendingUnitOutline职场实用英语交际教程(中级)——Unit7
Warming-upForestSpringisaworld-famoussoftdrinkcompany.Currently,itisplanningtoexpanditsproductrange.KarolWang,anewlyappointedprojectdirectoroftheSalesMarketingDepartment,hasbeenassignedthetaskofleadingherteamtocarryoutsomemarketresearchandwriteareportbasedonthedatacollected.Motivating职场实用英语交际教程(中级)——Unit7
Trying-outKarolneedstoprepareforthemarketresearchreport.ImagineyouareKarol.Howwillyouarrangethecontentandstructureofthereport?Task:1.Discussthequestionwithyourpartner2.Writedownyourideas·whoaremylistenersandwhattheywanttoknowinmyreport·truthfuldata/possibleproblems/correspondingmeasures...Motivating职场实用英语交际教程(中级)——Unit7
Takingaim1listthewordsandexpressionsconcerningmarketresearch2notedownandanalysecustomers’opinionsabouttheproducts3describethestructureofamarketresearchreport4listthreewaysofdoingmarketresearch5reporttheprocessandfindingsofmarketresearchMotivating职场实用英语交际教程(中级)——Unit7
ListeningReadingStructuringInputting职场实用英语交际教程(中级)——Unit7
Inputting职场实用英语交际教程(中级)——Unit7ListeningInordertogathercustomers’opinionsaboutForestSpringsoftdrinks,Karolconductedsomequalitativeresearchbyinterviewingseveralpeopleinthestreet.
ScriptsInputting职场实用英语交际教程(中级)——Unit7Karol:Goodmorning,sir.I’mKarolfromForestSpring.Weareconductingamarketresearchaboutsoftdrinks.Doyouhaveaminutetoanswerafewquestions?Itwon’ttakelong.Robert:Sure.I’mRobert.Karol:Thankyou,Robert.First,wouldyoutellmewhattypeofsoftdrinksyoulikebest?Robert:Ilikefunctionaldrinksbest.Ialsoenjoydrinkingfruitjuices.Karol:Howoftendoyouconsumesoftdrinks?Robert:Atleasttwiceaweek.Karol:Whichbrandsdoyouprefer?Robert:Ilikealotofthebignames.ForestSpringisalwaysmytopchoice.Ka
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