可编辑文档：加拿大在线购物网站用户分析报告：Walmart沃尔玛-外文版培训课件2024.7，temu.pptx

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可编辑文档：加拿大在线购物网站用户分析报告：Walmart沃尔玛-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlineshops:WalmartshoppersinCanadaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofWalmartshoppersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkWalmartshoppersinCanada(’’brandusers’’)againstCanadianonlineshoppersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingCanada)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

WalmartisthesecondmostusedonlineshopinCanadaafterAmazonandhasausershareof28%Managementsummary:brandusageandcompetitionTop10mostusedonlineshopsinCanadaAmazonWalmart76%28%Costco20%19%17%bestbuy.caCanadianTireSephora11%11%10%AliExpresseBayHomeDepotindigo.ca8%8%4Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=2,025onlineshoppersSources:StatistaConsumerInsightsGlo