可编辑文档：加拿大平板电脑用户分析报告：Samsung 三星-外文版培训课件2024.7，temu.pptx

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可编辑文档：加拿大平板电脑用户分析报告：Samsung 三星-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:SamsungownersinCanadaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSamsungownersinCanada(’’brandusers’’)againstCanadiantabletownersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingCanada)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

SamsungisthesecondmostownedtabletbrandinCanadaafterApple(iPad)andhasausershareof28%Managementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinCanadaApple(iPad)53%Samsung28%Amazon/AmazonFire9%AcerASUS4%4%4%3%LenovoGoogleMicrosoftHuaweiHP3%3%3%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,328tabletownersConsumerInsightsGlobalasofJune2024Sources:

TheshareoftabletownersowningSamsungdeclinedby5percentagep