可编辑文档：荷兰音箱用户分析报告：LG-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰音箱用户分析报告：LG-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:LGownersintheNetherlandsConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLGownersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkLGownersintheNetherlands(’’brandusers’’)againstDutchownersofspeakersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

LGisthesixthmostownedspeakerbrandintheNetherlandswithJBLinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsintheNetherlandsJBLSonos27%14%Bose12%GoogleNestSony8%8%LG7%7%7%AmazonHarmanKardonApple7%6%Philips4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=1,116ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

TheshareofownersofspeakersowningLGgrewby2percentagepo