可编辑文档：荷兰在线购物网站用户分析报告：Jumbo-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰在线购物网站用户分析报告：Jumbo-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlineshops:JumboshoppersintheNetherlandsConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofJumboshoppersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkJumboshoppersintheNetherlands(’’brandusers’’)againstDutchonlineshoppersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

JumboistheninthmostusedonlineshopintheNetherlandswithinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlineshopsintheNAmazon73%37%AliExpressZalando26%25%23%20%19%19%16%15%KruidvatCoolbluehema.nlAlbertHeijnJumboMediaMarkt4Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=508onlineshoppersSources:StatistaConsumerInsightsGlob