可编辑文档：荷兰智能家居用户分析报告：Homey-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰智能家居用户分析报告：Homey-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSmarthome:HomeyownersintheNetherlandsConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHomeyownersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkHomeyownersintheNetherlands(’’brandusers’’)againstDutchownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

HomeyisthetenthmostownedsmarthomebrandintheNetherlandswithGoogleNestinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsintheNetherlandsGoogleNestPhilips26%22%SamsungEneco17%15%HoneywellRing11%10%IKEA10%SmartLifeTP-Link/Tapo/KasaHomey7%7%5%4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=998ownersofsmarthomedevicesS