可编辑文档：荷兰音箱用户分析报告：Harman Kardon哈曼卡顿-外文版培训课件2024.7，temu.pptx

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可编辑文档：荷兰音箱用户分析报告：Harman Kardon哈曼卡顿-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:HarmanKardonownersintheNetherlandsConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHarmanKardonownersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkHarmanKardonownersintheNetherlands(’’brandusers’’)againstDutchownersofspeakersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

HarmanKardonistheeighthmostownedspeakerbrandintheNetherlandswithJBLinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsintheNetherlandsJBLSonos27%14%Bose12%GoogleNestSony8%8%LG7%7%7%AmazonHarmanKardonApple7%6%Philips4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=1,116ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

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