可编辑文档：加拿大笔记本电脑用户分析报告：Apple，Mac苹果-外文版培训课件2024.7，temu.pptx

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可编辑文档：加拿大笔记本电脑用户分析报告：Apple，Mac苹果-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:Apple/MacownersinCanadaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofApple/MacownersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkApple/MacownersinCanada(’’brandusers’’)againstCanadianlaptopownersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingCanada)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof26%,Apple/MacisthemostownedlaptopbrandinCanadaManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinCanadaApple/MacHP26%23%23%AcerDell18%17%ASUSLenovoMicrosoftSamsungToshibaLG14%6%5%3%2%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,570laptopownersConsumerInsightsGlobalasofJune2024Sources:

Apple/MacownersinCanadaManagementsummary:keyinsightsDemographicprofileConsumerlifestyleC