银行活动策划方案.docxVIP

银行活动策划方案

目录

一、前言....................................................3

1.1目的与意义...........................................3

1.2预期效果.............................................4

1.3活动主题.............................................5

二、市场分析................................................6

2.1行业背景.............................................7

2.2竞争对手分析.........................................7

2.3目标客户群体.........................................8

2.4市场趋势.............................................9

三、活动目标...............................................10

3.1短期目标............................................11

3.2中期目标............................................12

3.3长期目标............................................13

四、活动策划...............................................14

4.1活动主题定位........................................15

4.2活动内容设计........................................16

4.2.1主要活动........................................17

4.2.2辅助活动........................................18

4.3活动形式选择........................................20

4.4活动时间安排........................................21

4.5活动地点选择........................................22

4.6活动预算制定........................................24

五、活动执行与分工.........................................25

5.1执行团队组建........................................26

5.2分工与职责明确......................................28

5.3合作伙伴协调........................................29

5.4活动物料准备........................................30

六、活动宣传与推广.........................................31

6.1宣传渠道选择........................................32

6.1.1线上宣传........................................33

6.1.2线下宣传........................................35

6.2宣传材料制作........................................36

6.3宣传时间节点........................................38

6.4宣传效果评估........................................39

七、活动现场管理...........................................40

7.1现场秩序维护............................