可编辑文档：美国智能家居用户分析报告：SimpliSafe-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国智能家居用户分析报告：SimpliSafe-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSmarthome:SimpliSafeownersintheUnitedStatesConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSimpliSafeownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkSimpliSafeownersintheUnitedStates(’’brandusers’’)againstU.S.ownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

SimpliSafeisthetenthmostownedsmarthomebrandintheU.S.withSamsunginfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsintheU.S.SamsungRing22%19%18%ADTGoogleNestAPhilips17%10%9%Belkin(WeMo)Bosch8%8%HoneywellSimpliSafe7%6%4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=1,001ownersofsmarthomedevicesSources