转介绍策划方案.docxVIP

转介绍策划方案

目录

一、项目背景与目标..........................................3

1.1项目背景.............................................3

1.2项目目标.............................................4

二、转介绍策划原理..........................................5

2.1转介绍的概念.........................................6

2.2转介绍的原理.........................................7

2.3转介绍的价值.........................................8

三、转介绍策划流程..........................................9

3.1确定目标客户........................................10

3.2制定转介绍策略......................................11

3.3实施转介绍计划......................................12

3.4评估转介绍效果......................................13

四、转介绍策划策略.........................................14

4.1产品与服务策略......................................15

4.2价格与优惠策略......................................17

4.3渠道与推广策略......................................18

4.4品牌与服务体验策略..................................19

五、转介绍策划执行.........................................21

5.1转介绍渠道选择......................................22

5.2转介绍素材准备......................................23

5.3转介绍人员培训......................................25

5.4转介绍过程监控......................................26

六、转介绍策划效果评估.....................................27

6.1转介绍数量评估......................................28

6.2转介绍质量评估......................................29

6.3转介绍转化率评估....................................30

6.4转介绍策划效果总结..................................31

七、转介绍风险防范与应对...................................32

7.1转介绍风险识别......................................33

7.2转介绍风险防范措施..................................34

7.3转介绍风险应对策略..................................36

八、转介绍策划方案优化.....................................37

8.1转介绍策划方案调整..................................38

8.2转介绍策划方案优化建议..............................39

8.3转介绍策划方案实施效果跟踪..........................40

九、案例分析...............................................41

9.1成功案例分析........................................42

9.2失败案例分析..