可编辑文档：墨西哥头戴耳机用户分析报告：松下电器(Panasonic)-外文版培训课件2024.7，temu.pptx

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可编辑文档：墨西哥头戴耳机用户分析报告：松下电器(Panasonic)-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:PanasonicusersinMexicoConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofPanasonicusersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkPanasonicusersinMexico(’’brandusers’’)againstMexicanheadphoneusersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingMexico)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

PanasonicistheninthmostusedheadphonebrandinMexicowithAppleinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinMexicoAppleSamsungSony24%20%12%12%11%JBLHuaweiBose9%Xiaomi/MiBeats9%6%PanasonicSkullcandy4%4%4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,340headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingPanasonicdeclinedby2percentagepointssinceQ1of2021Man