可编辑文档:南非家庭保险用户分析报告:FNB Insurance-外文版培训课件2024.7,temu.pptx

可编辑文档:南非家庭保险用户分析报告:FNB Insurance-外文版培训课件2024.7,temu.pptx

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CONSUMERSBRANDSHomeinsurance:FNBInsurancecustomersinSouthAfricaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofFNBInsurancecustomersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkFNBInsurancecustomersinSouthAfrica(’’brandusers’’)againstSouthAfricanhomeinsuranceholdersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandagerespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

FNBInsuranceisthesecondmostusedhomeinsurancebrandinSouthAfricaafterOUTsuranceandhasausershareof13%Managementsummary:brandusageandcompetitionTop10mostusedhomeinsurancebrandsinSouthAfricaOUTsuranceFNBInsuranceStandardBankDiscovery13%13%9%8%8%AbsaOldMutualiWYZEBudgetInsuranceNedbank7%6%5%Sanlam5%5%1stforWomen4Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourhome/d

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